Headwaters MB advised Rightsflow, a New York-based company that will help it identify the owners of music that people use in videos they post, on its sale to Google's (NASDAQ:GOOG) YouTube video-sharing property. The RightsFlow database – which houses over 30 million songs from 10,000 labels, according to Mashable – will be used to identify which content is copyrighted, and will likely be paired with Google’s Content ID system – the current method Google uses to track that information.

Terms of this transaction were not disclosed. To read more about this transaction, click here. 

About Rightsflow
RightsFlow is a leading technology-enabled provider of licensing and royalty services for online music companies, record labels, distributors, artists, and songwriters. Our technology powers rapid song identification and provides an unprecedented level of transparency for both licensees and licensors. We specialize in obtaining bulk physical, DPD, and ringtone licenses including streaming, tethered, and limited download rights, and our proprietary “FLOW” licensing technology and 30M+ song database allow us to indentify and license content, render accounting, and pay royalties on behalf of clients quickly and accurately, ensuring that rights-holders are paid for the use of their work. For more information, visit www.rightsflow.com. 

About Google
Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. For more information, visit www.google.com.