Headwaters MB announced today that it advised Transera, a leading provider of cloud-based contact center software for small-medium business (SMB) and large enterprises, on its sale to Broadsoft.

Transera’s omni-channel (voice, email, chat and social) and analytics-driven cloud contact center software enables businesses to optimize operational efficiency, strengthen financial performance and improve the business outcomes of customer interactions. The acquisition positions BroadSoft to lead the fast-growing Contact Center as a Service (CCaaS) market, while enabling service providers to offer a comprehensive cloud contact center portfolio with minimal new investments, rapid time-to-market, and seamless integration with BroadSoft’s BroadWorks® and BroadCloud® solutions.

John Batdorf, Managing Director at Headwaters MB, commented,  “Transera’s acquisition by Broadsoft  highlights the strategic importance of cloud companies delivering a superior customer-engagement experience through simplicity, on-demand scalability and advanced analytics. We are excited to see Transera’s business continue to accelerate with the scale of Broadsoft behind it.”

Exact terms of the transaction were not disclosed.

About Transera
Transera improves the performance of contact centers, turning them into strategic corporate assets. With its suite of cloud-based software applications, Transera helps contact centers optimize operational efficiency, financial performance and the business outcomes of customer interactions to improve agent productivity and performance, sales, customer retention, and the overall customer experience. Go to www.Transerainc.com for more information on Transera.

About BroadSoft
BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit http://www.broadsoft.com.