Headwaters advised California-based WebMetro on its sale to TeleTech Holdings, Inc. WebMetro, one of the 25 largest U.S search marketing agencies according to the Advertising Age 2013 Agency Report, offers digital performance marketing services. WebMetro will become a key part of TeleTech’s Customer Growth Services division, Revana. Terms of the acquisition were not disclosed.
“Search is the number one place for consumers when considering a purchase. However, brands continue to be challenged by converting that interest into closed sales. With the addition of WebMetro to Revana we can now provide clients with an end-to-end capability that tightly integrates sales and marketing across all digital platforms including web and mobile,” said Judi Hand, Revana president and general manager, “By integrating WebMetro’s proprietary technology platform into our digital sales and marketing platform Revana becomes a differentiated source for driving revenue growth.”
“We are excited to be a part of the TeleTech family, specifically Revana’s revenue generation and customer growth services,” said Carlos Ugalde, founder and CEO of WebMetro. “This allows WebMetro to bring our proven capabilities and suite of best-in-class technology to an even wider group of customers.” He added, “Headwaters’ industry knowledge, persistence and advocacy through this process enabled us to make the correct strategic move.”
Revana provides the Global 1000 with a technology-enabled services solution for customer acquisition, retention and growth. WebMetro will become a key part of the customer acquisition offering with its scalable technology and data-driven approach to identifying and qualifying new prospects as they begin the consideration phase of the purchase cycle. “Whether it is Business to Business or Business to Consumer, our clients need a continual source of qualified new prospects. By adding the online performance marketing component to our integrated solution, we will be able to deliver a more predictable and effective way to generate revenue,” Hand explained.
“Together, WebMetro and Revana will offer a seamless client experience for digital marketers to improve customer acquisition.” said John Batdorf, Managing Director in the Technology, Media & Telecommunications Investment Banking Practice at Headwaters.
Competitive brands engage WebMetro to create and implement successful integrated marketing strategies for increasing online market share, lowering acquisition costs and penetrating new markets. The digital marketing agency provides paid search, SEO, mobile search, user engagement and conversion rate optimization services and online media strategies. WebMetro was founded in 1995 and is based in San Dimas, California. For additional information, please visit www.webmetro.com.
As a recognized leader in technology-enabled revenue generation solutions, Revana helps top brands navigate and profit from change. Utilizing the latest technology and best practices, Revana provides integrated sales and marketing solutions for lead generation, customer acquisition, onboarding, lifecycle digital marketing, analytics, account management and retention. Recognized by the Stevie Awards in 2012 and 2013 Sales Outsourcing Provider of the Year, Revana serves clients across a variety of countries and industries, including communications and media, high technology, online advertising and retail, automotive, financial services and healthcare. Revana is a wholly-owned subsidiary of TeleTech Holdings, Inc. For additional information, visit www.revana.com.
TeleTech, founded in 1982, is a leading global provider of data-driven, technology-enabled services that puts customer engagement at the core of business success. The company offers an integrated platform that combines analytics, strategy, process, systems integration, technology and operations to simplify the delivery of the customer experience for Global 1000 clients and their customers. This holistic multichannel approach improves customer satisfaction, increases customer loyalty and drives long-term profitability and growth. From strategic consulting to operational execution, TeleTech’s more than 39,000 employees deliver results for clients in the automotive, communications and media, financial services, government, healthcare, technology, transportation and retail industries. Through theTeleTech Community Foundation, the Company leverages its innovative leadership to ensure that students in underserved communities around the globe have access to the tools and support they need to maximize their educational outcomes. For additional information, please visit www.TeleTech.com.